Luke Robert is a content strategist and filmmaker specializing in educational short-form video. During a gap year from college, he started a video game coaching business and decided to put his editing skills to use, creating educational content to promote it organically. It skyrocketed fast. What started as a hobby became a full-time job, and he faced a decision: keep going, or go back to school. He went back, earned a degree in film, and fine-tuned his skills as an editor, videographer, filmmaker, and writer.

He graduated with the intention of pursuing a career as a director. Instead, entrepreneurial friends began approaching him for help with social media, filming, editing, and ideation. He saw an opportunity to replicate the success he had built for himself. He became obsessed with finding ways to make videos go viral, studying the science behind what actually works. After a lot of experimentation, he doubled down on the one type of content that performed consistently: educational.Drawing on everything he learned through his film degree and years of studying the algorithm, he now makes content for clients. His first client, Bid Bible, was a massive success.